建聯集團<0385.HK> iSIGN Media Solutions Inc.

Chinney Licensing Agreementis Moving Forward
ISD announced the final details for a licensingagreement with Chinney.
The final LOI outlines a strategic licensing andbusiness relationship that will
result in granting Chinney certain exclusiverights relating to iSIGN’s Smart
Antenna, software and resulting metrics in China,Hong Kong, Taiwan and
Macao. The intent is to define and finalize a fiveyear licensing agreement on
or before April 30, 2013. We believe thisagreement is positive for ISD
given Chinney’s established relationships with thetop four convenience
store chains (~39,000 locations) in the region.
• The Chinney agreement expands ISD’s footprintinto Asia without
requiring any capital expenditures. In the termsagreed to in the LOI,
Chinney will pay for the manufacturing of theSmart Antennas and all
sales and marketing expenses.
• Chinney will share the metrics collected fromAsia with ISD. We
believe that in the future the metrics collectedfrom deployments will
provide ISD with a significant revenue stream. AsISD deploys Smart
Antennas around the world the informationcollected about consumer
behaviour is likely to be extremely valuable forbrands and retailers.
• Funnel of opportunities continues to grow inNorth America.
Currently ISD has ongoing trials with National Oil(4,000+ locations), a
major gas chain (18,000 locations), a signagesolutions company
(20,0000+ locations) and a Texas bank (3,000locations). Initial metrics
have been very positive and we expect some ofthese trials to convert
to full scale deployments in the coming months.
• We expect the stock to re-rate on the conversionof these trials into
deployments. We are reiterating our BUYrecommendation and $0.85 per
share price target. Initial wins should helpprovide investors with the
confidence in ISD’s platform and the Company’sability to penetrate large
accounts. As new customers are added the stockshould benefit from
positive operating leverage. Looking out severalyears we believe
mobile messaging (loyalty plans, e-flyers,coupons, branded content)
will be as common as digital signage is now in allmajor retailing
locations.
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iSign Media Solutions Inc.

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